Understanding Samba TV on Your Sony TV

Samba TV is a technology designed to recognize and track your viewing habits on your Sony TV. But did you know that it doesn't recognize personal, non-public content, such as home movies or videos played from a video camera? This is because Samba TV's database only contains information about publicly available content, like shows aired on public broadcast networks.

So, what does Samba TV do? It captures limited digital pixel information to match the content you're watching with its database of publicly available content. However, it doesn't capture any images from your TV screen or recognize content played through apps like Netflix, Hulu, or YouTube.

Samba TV does digitally recognize content from your TV's internal tuner or external devices connected via HDMI, such as a set-top box, Blu-ray Disc player, Roku device, Apple TV device, or other video devices. This means that if you opt-in to Samba Interactive TV on your TV, it can recognize the on-screen content playing through your TV and provide viewing recommendations and interest-based advertisements to your paired mobile device.

You may choose to enable Samba Interactive TV by accepting its terms of service and acknowledging its privacy policy. Once enabled, Samba Interactive TV uses your viewing data to provide interest-based advertisements. However, it's worth noting that Samba Interactive TV is provided by a third-party company called Free Stream Media Corp., which is not affiliated with Sony.

To get more information about Samba TV and how it works on your Sony TV, you can refer to the Samba TV Mobile app or visit their website for further details.

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